El Toro gives advertisers the ability to target their intended online customer base by onboarding and matching CRM data with realtime IP address location for true one-to-one marketing. Their goal is to allow advertisers to reach their intended online customer base for pennies on the dollar with surgical accuracy – all without the use of cookies – and at the exact time of their choosing. This is done in a privacy-sensitive manner, by assigning a unique privacy ID. This unique geo-location technology produces a highly accurate customer profile which allows their clients to place advertisements directly on an individual computer by utilizing ONLY that individual’s home/business address.Their patent-pending technology doesn’t use cookies or census block geo-location. They have developed a proprietary technology that maps IP Addresses to physical addresses.
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